BAHAN PRESENTASI SEMESTER GENAP

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RENCANA PEMBELAJARAN SEMESTER :

BAHAN PRESENTASI

  1. 1. Sejarah, Tujuan, Taktik Marketing PR
  2. 2. Istilah Marketing PR
  3. 3. Peran, Tujuan Marketing PR
  4. 4. Perbedaan PR dan Marketing
  5. 5. Teknik Penulisan dalam Marketing PR
  6. 6. Marketing PR Proaktif Reaktif
  7. 7. Creative MPR 
  8. 8. MPR Spoke Person
  9. 9. Marketing PR Crisis Manajemen
  10. 10. Aturan-Aturan Baru dalam Pemasaran PR
  11. 11. Newsworthy Marketing
  12. 12. Synergy Marketing PR, Human Capital
  13. 13. MPR & CPR
  14. 14. Taktik MPR, Communication Actuating

BAHAN PENGAYAAN:

  1. Blog Ibu Euis Nurul Bahriyah
  2. Blog Dosen 2
  3. Blog Dosen 3

DAFTAR PUSTAKA:

  1. Buku 1
  2. Buku 2
  3. Buku 3

PENILAIAN:

  1. Kehadiran 20%
  2. Tugas 10%
  3. UTS 30%
  4. UAS 40%

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