MHM202 – MARKETING PUBLIC RELATIONS

RENCANA PEMBELAJARAN SEMESTER :

• RPS MHM 202 – Marketing Public Relations

BAHAN PRESENTASI

1. 1. Sejarah, Tujuan, Taktik Marketing PR
2. 2. Istilah Marketing PR
3. 3. Peran, Tujuan Marketing PR
4. 4. Perbedaan PR dan Marketing
5. 5. Teknik Penulisan dalam Marketing PR
6. 6. Marketing PR Proaktif Reaktif
7. 7. Creative MPR 
8. 8. MPR Spoke Person
9. 9. Marketing PR Crisis Manajemen
10. 10. Aturan-Aturan Baru dalam Pemasaran PR
11. 11. Newsworthy Marketing
12. 12. Synergy Marketing PR, Human Capital
13. 13. MPR & CPR
14. 14. Taktik MPR, Communication Actuating

BAHAN PENGAYAAN:

1. Blog Ibu Euis Nurul Bahriyah
2. Blog Dosen 2
3. Blog Dosen 3

DAFTAR PUSTAKA:

1. Buku 1
2. Buku 2
3. Buku 3

PENILAIAN:

1. Kehadiran 20%
2. Tugas 10%
3. UTS 30%
4. UAS 40%

BAHAN PRESENTASI:

Smart-Marketing_PR_2015

1. Marketing Public Relations Pertemuan 1
2. Marketing Public Relations Pertemuan 2
3. Marketing Public Relations Pertemuan 3
4. Marketing Public Relations Pertemuan 4
5. Marketing Public Relations Pertemuan 5
6. Marketing Public Relations Pertemuan 6
7. Marketing Public Relations Pertemuan 7
8. Marketing Public Relations Pertemuan 8
9. Marketing Public Relations Pertemuan 13
10. Marketing Public Relations Pertemuan 10
11. Marketing Public Relations Pertemuan 11
12. Marketing Public Relations Pertemuan 12
13. Marketing Public Relations Pertemuan 13
14. Marketing Public Relations Pertemuan 14

BAHAN PENGAYAAN:

1. Blog Dosen 1
2. Blog Dosen 2
3. Blog Dosen 3

DAFTAR PUSTAKA:

1. Buku 1
2. Buku 2
3. Buku 3

PENILAIAN:

1. Kehadiran 20%
2. Tugas 10%
3. UTS 30%
4. UAS 40%