BAHAN PRESENTASI

RENCANA PEMBELAJARAN SEMESTER :

BAHAN PRESENTASI:

  1. 1 – Pengantar
  2. 2 – Brand Identity
  3. 3 – Brand Positioning
  4. 4 – Brand Value Proposition
  5. 5 – Brand Communication
  6. 6  – Brand Association & presentasi
  7. 7 – Brand Association & presentasi
  8. 8 – Brand Strategy
  9. 9 – Brand Equity & Presentasi
  10. 10 – Brand Equity & Presentasi
  11. 11 – CSR & Branding
  12. 12 – CSR & Branding
  13. 13 – Luxury Brand & review
  14. 14 – Luxury Brand & review

BAHAN PENGAYAAN:

  1. Blog Dosen 1
  2. Blog Dosen 2
  3. Blog Dosen 3

DAFTAR PUSTAKA:

  1. Buku 1
  2. Buku 2
  3. Buku 3

PENILAIAN:

  1. Kehadiran %
  2. Tugas %
  3. UTS %
  4. UAS %