RENCANA PEMBELAJARAN SEMESTER :
BAHAN PRESENTASI:
- 1 – Pengantar
- 2 – Brand Identity
- 3 – Brand Positioning
- 4 – Brand Value Proposition
- 5 – Brand Communication
- 6 – Brand Association & presentasi
- 7 – Brand Association & presentasi
- 8 – Brand Strategy
- 9 – Brand Equity & Presentasi
- 10 – Brand Equity & Presentasi
- 11 – CSR & Branding
- 12 – CSR & Branding
- 13 – Luxury Brand & review
- 14 – Luxury Brand & review
BAHAN PENGAYAAN:
- Blog Dosen 1
- Blog Dosen 2
- Blog Dosen 3
DAFTAR PUSTAKA:
- Buku 1
- Buku 2
- Buku 3
PENILAIAN:
- Kehadiran %
- Tugas %
- UTS %
- UAS %