MATERI PEMBELAJARAN

RENCANA PEMBELAJARAN SEMESTER :

BAHAN PRESENTASI:

  1. Sessi 1. Marketing in a digital world
  2. Sessi 2. Digital Tools for developing Innovative Product
  3. Sessi 3 Digital Tools for Persuading Customers
  4. Sessi 4 Digital Tools for Effective Distribution
  5. Sessi 5. Digital Tools for Setting the Right Price
  6. Sessi 6 Digatal Analytic for Marketing – Conceptual
  7. Sessi 7 Digatal Analytic for Marketing – Practise
  8. Sesi 8
  9. Sessi 9. Creating Market Research
  10. Sessi 10. Email Marketing
  11. Sessi 11. Display Marketing
  12. Sessi 12. Search Marketing
  13. Sessi 13. Video Marketing
  14. Sessi 14. Social Media Marketing

BAHAN PENGAYAAN:

  1. Blog Dosen 1
  2. Blog Dosen 2
  3. Blog Dosen 3

DAFTAR PUSTAKA:

  1. Buku 1
  2. Buku 2
  3. Buku 3

PENILAIAN:

  1. Kehadiran %
  2. Tugas %
  3. UTS %
  4. UAS %