RENCANA PEMBELAJARAN SEMESTER :
BAHAN PRESENTASI:
- 1. Ads Review
- 2. Line of Advertisement
- 3. Media of Advertisement
- 4. Typology of Outdoor Advertisement
- 5. Typologi of Printed Media (Newspaper & Magazine)
- 6. Typology of Printed Media (Flyer)
- 7. Typology of Radio Advertisement
- 8. Pengukuran Rating, Share, dan CPRP
- 9. Typology of Online Advertisement
- 10. Advertising Plan
- 11. Organize and Actuate the Advertisement
- 12. Proses Iklan Televisi
- 13. Pengukuran Rating, Share, dan CPRP
- 14. Penyusunan traffic
BAHAN PENGAYAAN:
- Blog Dosen 1
- Blog Dosen 2
- Blog Dosen 3
DAFTAR PUSTAKA:
- Buku 1
- Buku 2
- Buku 3
PENILAIAN:
- Kehadiran %
- Tugas %
- UTS %
- UAS %